

Global social media expert Gary Vaynerchuk in Kuwait in October to present to entrepreneurs and business leaders.
Kuwait – 19th September 2011: Zain, the largest telecommunications network in Kuwait, has sponsored a seminar entitled ‘Crush it!’ to be held on October 25th 2011 by renowned global social media expert Gary Vaynerchuk. Organized by ALZANKI ENTERPRISES, the Kuwait-based social media and product launch management company, the session will address the impact of social media sites on modern business.
Gary Vaynerchuk, one of the world leading experts in the field of social media, will outline the role played by social networks at a corporate level, especially in the areas of marketing, sales and customer service and other operational areas that, if proactively and positively managed, can improve a company’s brand awareness and profitability. He will also highlight how social media can superimpose or complement traditional media channels that companies use to promote their services.
Zain Kuwait is one of the first companies in the Middle East to embrace social media and social networking. It has more than 42,000 subscribers on its Facebook Page and another 14,000 followers on Twitter.

The seminar reflects the growing of interest in social networking sites in Kuwait and beyond. Social Media can make or break a company today, and all corporations need to be well equipped and versed on this current transformation of the world we live in.
We at Zain have taken social media to new levels of dialogue on many levels, as this type of media is dynamic and cannot be matched in terms of the speed and extent of information transmitted.
Zain is keen to constantly keep up with the expectations of its customers. We must be seen to have the tools that enhance communication with our customers. We are seeking to enhance the principles of transparency and credibility and there is no better way to do this than through the pages of our social networking sites.
– Waleed Al-Khashti, Corporate Communications & Relations Department Manager, Zain Kuwait

Bringing Gary Vaynerchuk to speak will be a golden opportunity for entrepreneurs and business leaders in Kuwait to learn more about social networking tools that can ultimately improve their business operations in many facets.
Everyone in Kuwait’s evolving business community would benefit from this seminar.
– Khalid Al-Zanki, Founder & CEO, ALZANKI ENTERPRISES
Gary Vaynerchuk is a hugely successful entrepreneur and social media professional who grew his family business from $4 million to $60 million in five years. Vaynerchuk’s speeches on personal branding, social media, and marketing have occasioned praise from established web denizens and earned him the admiration of countless bloggers and aspiring entrepreneurs.
Source: Zain Kuwait Corporate Communication